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Deep River Snacks Brings Potato Sack Racing to the 5th annual Closer to Free Ride for Smilow Cancer Hospital on September 12th

— Local snack brand to sponsor potato sack racing festivities, bringing its charity-driven mission to life —

Deep River Snacks, a leader in premium, natural and flavorful snacks, and the Closer to Free Ride for Smilow Cancer Hospital at Yale-New Haven, announce a new addition to the exciting line up at this year’s Finish Line Festival: potato sack racing for kids and adults alike. As a new sponsor this year, the local snack brand seeks to educate the local community about its commitment to charity, the inspiration behind their “Because We Give A Chip®” tagline.

What               Potato Sack Decorating and Racing for Kids, and Tandem Potato Sack Racing for Adults

When             Saturday, September 12, 2015

                          Sack decorating from 9:30 – 5pm; Races are held on the hour from 10am to 4pm.

Where            Finish Line Festival at the Closer to Free Ride for Smilow Cancer Hospital

Yale Bowl, New Haven

Cost                 Free!

Details            RideCloserToFree.org 

Requests for event, or pre-event interviews with Deep River Snacks Founder/CEO Jim Goldberg can be sent to Kristine Ford at Deep River Snacks: kford@deepriversnacks.com or (860) 598-9076 x207.

“Being a part of this year’s Closer to Free Ride, and helping to support the Smilow Cancer Hospital, has been a longtime goal of ours,” comments Deep River Snacks Founder and CEO Jim Goldberg. “Potato sack racing is, of course, very appropriate for Deep River Snacks, but it actually represents something even more important to our company.”

Goldberg recalls that the company’s first potato sack race was set-up “virtually overnight” in 2010 to support Caroline O’Brien, an 11 girl who suffered from an inoperable brain tumor. Jim, his wife Jeannie, and the local community came together to create an event to celebrate this special young lady.

“We will be (potato sack) racing in honor of Caroline, and all of the brave individuals battling cancer,” comments Goldberg. “Our hope is that as Deep River Snacks grows, our race program also continues to evolve as a resource to help our other charity partners raise money while providing a really fun event for their local communities.”

Deep River Snacks supports many charities, promoting these partnerships on the back of each of its bags of Kettle Cooked Potato Chips, Tortilla Chips, Popcorn, Baked Crisps and new Classic Style Potato Chips. In 2014, the company donated 14% of its net profits to charity.

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About Deep River Snacks

Deep River Snacks is passionate about creating great tasting snacks that are made from ingredients anyone can feel good about eating. With the mission of “flavor first,” the company has created an extensive line of Kettle Cooked Potato Chips, Tortilla Chips, Baked Crisps, Popcorn and new Classic Style Potato Chips that are Certified Gluten Free, Non-GMO, Kosher, and Nut-Free. Since its founding in 2002, the company has also been passionate about supporting charity and features a non-profit organization on each of its bags. For more information, please visit DeepRiverSnacks.com.

About the Smilow Cancer Hospital at Yale-New Haven

Smilow Cancer Hospital at Yale-New Haven is part of the nationally recognized Yale-New Haven Hospital, and is affiliated with Yale Cancer Center (YCC), one of only 41 National Cancer Institute (NCI)-designated comprehensive cancer centers in the nation and the only such center in Connecticut. Smilow Cancer Hospital, the most comprehensive cancer facility in New England, is a 14-story, 500,000-square-foot cancer hospital, which includes 168 private inpatient rooms, multidisciplinary outpatient treatment centers, 12 operating rooms, infusion suites, diagnostic imaging services, and specialized women’s and children’s services. YCC and Smilow Cancer Hospital are members of the National Comprehensive Cancer Network (NCCN), an alliance of 25 cancer centers in the U.S., whose mission is to improve the quality, effectiveness and efficiency of oncology care so that patients can live better lives. www.ynhh.org/smilow.