Reimagined Flatware Called “Certine”
The life of an entrepreneur. Three friends from Maine decided to become innovators and started designing a better flatware. They were sick of the metal taste they got when they ate food off of stainless. Four months ago, they pooled their own money, and came out with a tough ceramic flatware. Their company is called “Certine.” The flatware is ergonomic, has a luster, doesn’t scratch or discolor, and is dishwasher safe. William Todd, one of the three co-founders, explains how the group went from concept to reality. The company’s gun-metal grey-colored flatware is sold online but they’re also busy rolling it out to stores which includes Chef’s Emporium in Orange, Connecticut. It sells for $39.95 a set.